We’ve reviewed the ads in question and are removing those that violate our policies.” Neither X nor Reddit responded to requests for comment. Because they are open source, the models that the app developers use are available for free.Ī Google spokesperson said the company doesn’t allow ads “that contain sexually explicit content. The rise in popularity corresponds to the release of several open source diffusion models, or artificial intelligence that can create images that are far superior to those created just a few years ago, Graphika said. Its proliferation runs into serious legal and ethical hurdles, as the images are often taken from social media and distributed without the consent, control or knowledge of the subject. These apps are part of a worrying trend of non-consensual pornography being developed and distributed because of advances in artificial intelligence - a type of fabricated media known as deepfake pornography. The services use AI to recreate an image so that the person is nude.

For instance, since the beginning of this year, the number of links advertising undressing apps increased more than 2,400% on social media, including on X and Reddit, the researchers said.

Many of these undressing, or “nudify,” services use popular social networks for marketing, according to Graphika.

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